How to use MenuProfit

Do: Enter your name, country, currency and VAT setting.

Why: Sets the currency and tax basis for every number you'll see.

Do: Add Dine-In, Talabat, Deliveroo, Noon, etc. For each delivery app enter the real commission %, fixed fee, payment %, delivery fee, monthly fee and ad spend — plus who pays discounts and whether commission is charged before or after the discount.

Why: Every platform agreement is different. MenuProfit never assumes — your exact fees make the profit and payout math correct.

Do: For each item add the selling price, the platform price, packaging, wastage and the ingredients with their cost.

Why: This gives the true cost of each dish, and which items make or lose money.

Do: Salaries, rent, utilities, software, marketing retainer, etc. Pick monthly / weekly / yearly and we convert it.

Why: Fixed costs are what you pay even with zero orders — needed to know if the whole business is profitable.

Do: Type how many of each item sold on each channel. Use the month picker to fix or add past months.

Why: This is the single source of truth — your revenue, food cost and margins all derive from it, and it builds your trend history.

Do: Enter what each platform actually deposited. We compare it to what they owed you and flag the gap.

Why: Catches hidden deductions when a platform pays you less than the agreed fees — money most owners never notice.

Do: Leads with the bottom line — are you making money? — then a per-platform delivery scorecard (what each app really keeps you), what changed vs last month, and today's top fixes.

Why: Your 10-second answer: am I profitable, and is each delivery app actually paying off?

Do: A full profit & loss summary and a 0–100 score across six metrics.

Why: Tells you Healthy / Okay / Danger / Losing Money and what's dragging you down.

Do: A chart of every cost, ranked — food, salaries, rent, platform fees, monthly fees, ad spend — with your biggest highlighted.

Why: The fastest way to lift profit is usually your largest controllable cost.

Do: A to-do list of problems, each with the reason and the exact action to take.

Why: Turns data into decisions — fix the critical ones first.

Do: Revenue, profit and margin trends month over month, built automatically from your saved sales.

Why: See whether you're improving or sliding, and spot seasonality.

Do: See the same item's profit on each platform and the recommended price for thin-margin channels.

Why: Find which platform is quietly killing your profit.

Do: True net profit per platform after food, every fee, ad spend and a share of fixed costs.

Why: Know exactly what each delivery app really makes you — the platforms add up to your total profit.

Do: Pick an item or the full menu, a platform and an offer — % off, capped (e.g. 50% up to AED 25), who funds it. Get Safe / Risky / Do Not Run with the real profit after the platform's cut.

Why: Stops you running discounts that lose money — and suggests a safe cap.

Do: See exactly how much you must sell each month to cover all fixed costs.

Why: Your survival number — and how far above or below it you are.

Do: Log each campaign's spend and revenue to see ROI and an increase / monitor / stop verdict.

Why: Spend only on ads that actually pay back.

Do: Ask things like “Why am I losing money?” or “Run 50% off up to 25 on Talabat?” — or just tell it what happened (“Talabat paid me 38,000”, “cut rent by 1,000”) and it records it for you after you confirm.

Why: Like having a finance manager on call — it never makes up numbers, and updates your data for you.

Do: Download profit, menu, channel, fixed-cost and marketing reports as PDF or Excel.

Why: Share with your partner, accountant or investor in one click.