Platform P&L
What does each platform really make me after everything?
True profit per platform: revenue − all variable costs (food, packaging, wastage, discounts, marketing) − commission & fees − monthly platform fee − ad/CPC spend − a share of fixed costs. Every dirham is counted, and the platforms sum exactly to your business net profit.
| Platform | Revenue | Food & variable | Commission & fees | Monthly + CPC ads | Fixed share | Net profit | Margin |
|---|---|---|---|---|---|---|---|
| Dine-In | AED 210,000 | AED 51,041.23 | AED 0 | AED 0 | AED 71,231.36 | AED 87,727.40 | 42% |
| Talabat | AED 168,000 | AED 40,832.99 | AED 68,040 | AED 10,500 | AED 56,985.09 | -AED 8,358.08 | -5% |
| Deliveroo | AED 96,000 | AED 23,333.13 | AED 29,175 | AED 0 | AED 32,562.91 | AED 10,928.96 | 11% |
| Noon Food | AED 54,000 | AED 13,124.89 | AED 12,960 | AED 0 | AED 18,316.64 | AED 9,598.48 | 18% |
Set each platform's monthly fee and ad/CPC spend on the Sales Channels screen or just tell the AI CFO (e.g. “Talabat CPC ads were 9,000 this month”).