Spice Route Kitchen

Smart Alerts

What should I fix now — ranked by money at stake?

2 critical

Fixing these could be worth roughly AED 114,679.42/month. They're ordered by impact — start at the top.

Critical

Talabat is losing you AED 8,358/month.

Why: After food, commission, fees, ads and its share of fixed costs, this platform nets a loss.

Do this: Raise its prices ~7%, cut commission 5.0pts, or grow sales AED 12,026/mo.

AED 8,358.08/mo
Critical

TikTok Brand Awareness is losing money (0.6x).

Why: It brings in less than it costs.

Do this: Pause it or rework the offer.

AED 2,000/mo
Warning

Talabat fees are 41% of sales (AED 68,040/mo).

Why: Commission + payment + delivery fees are heavy.

Do this: Raise platform prices or renegotiate commission.

AED 68,040/mo
Warning

Deliveroo fees are 30% of sales (AED 29,175/mo).

Why: Commission + payment + delivery fees are heavy.

Do this: Raise platform prices or renegotiate commission.

AED 29,175/mo
Warning

Talabat Featured Listing ROI is weak (1.2x).

Why: Below the 2x healthy mark.

Do this: Improve targeting or trim the spend.

AED 4,500/mo
Warning

Truffle Alfredo Pasta is thin on Talabat (15%).

Why: Commission and fees take most of the margin.

Do this: Try AED 60 on Talabat.

AED 2,606.34/mo